Participants then completed a survey designed to gauge their affective feelings, perceptions, retention of preparedness preparation, and intent to develop an emergency kit and plan. One group was exposed to CDC's zombie blog post the other to the same preparedness information presented in CDC's traditional, straightforward way. We conducted an online experiment with 340 undergraduate students divided randomly into two groups. While the campaign was extremely popular, we examined the question of whether the campaign had the capability to translate into knowledge and action.
We examined whether or not CDC's zombie apocalypse campaign had the ability to achieve the agency's goals of educating young people about emergency preparedness and prompting them to get ready by developing an emergency kit and plan.
0 kommentar(er)
